Socio-economic, workplace and consumer behaviour of Lesbian and Gay Canadians: Myths vs Facts

exeQutive members Laurence Bernstein, Protean Strategies, and Connie Bonello, IBM, will lead an interactive discussion about the socio-economic, workplace and consumer behaviour of lesbian and gay people  in Canada, insights derived from an analysis of 2012  market research data.  Their insights challenge some of the myths about our community.  And these myths may get in the way of making informed decisions with regards to marketing, workplace priorities and community investments of lesbians and gays.

Following their presentation, exeQutive members will have an opportunity to discuss strategies to address some of the issues highlighted from the survey.

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